ZEST

In bringing life to a tech startup concept through website graphics and a refreshed identity, the result was a colorful and playful identity. This was accomplished through following illustrations aimed to represent and mimic the advertised ease of use and helpful nature of the app.

The startup, aiming to encourage users to shop for sustainable groceries, thus aimed to a crowd of grocery shoppers. The brand primary and secondary logos comprised of the orange and the orange placed fully in the "ZEST" typeface, aimed to bring a playful look to this common food theme.

The following illustrations were displayed across the website to illustrate certain key aspects of the use and applicability of the service. These illustrations remained consistent to the drawing style while enhancing the theme of ease of use through striking a playful tone.