TBD SHOPPING

TBD Shopping, in pushing the boundaries of how we consume content and how we shop, is a modern solution to a modern problem: indecisive shopping stemming from an overwhelming amount of options. In providing a simple solution, content created around clothing brands, vendors, and stores, users can save ideas for later to return to. With all shopping in one place, forgetfulness is greatly limited.

Simplicity and ease of use are characteristics taken into the design language. With a sleek, minimal, yet dynamic logo, the identity stands out amongst competing social media and shopping platforms. In being paired with a unique shade of mellow yet vibrant purple, it is able to develop instant recognition amongst users. In developing a cohesive identity across platforms, digital and physical, the primary "T" logo is often juxtaposed to an extended secondary logo featuring "TBD" written in the same original logo typeface. This is carefully adapted to represent the brand consistently across packaging, business cards, user interfaces, and promotional posters.

TBD Shopping is built on the future of shopping, and as such aims to embody this futuristic look through its identity: aggressively eye catching, recognizable, youthful and modern, done simply.