RETRACED SHOWCASE

Retraced, a fashion and textile supply chain compliance platform was in need of a complete new corporate identity. With the help of Very Good Looking, a Berlin-based creative impact studio, this new identity was refined and rolled out across digital and physical mediums, from social media and web applications to print out of home campaigns and stationary.

In need of a showcase for clients and peers, new assets were designed and executed, alongside a fresh new page on Very Good Looking's website. Assets created for this showcase aimed to represent the project holistically and address every angle the identity was considered from. This meant that not only were existing sketches and ideas examined, but were used in the creation of the material ultimately used to best demonstrate the end product. From animated content depicting the logo refresh, motion graphics for socials, new iterations of out of home campaigns, and stationary, no aspect of the Retraced rebrand was left untouched for this showcase.

Available here as well: https://verygoodlooking.berlin/project/retraced-rebranding-showcase/