As part of an Advanced Typography course at the University of Michigan, this project embarked on creating an original campaign that raised awareness around utilizing proper typographic practices.
Often noticing the key importance of alignment in typography, the design is heavily inspired by the use of the line to create visual dialogues with the viewer. Each poster's theme is mimicked through the pattern presented in the lines, and employ consistent palette and typographic rules to maintain campaign cohesiveness.
Business cards were later created to demonstrate the dynamic applicability of the campaign identity. Through a variation of a consistent color palette and typeface, the identity is able to create harmony amongst the separate pieces, while also allowing each to speak for itself.
Designer - Advanced Typography
Ann Arbor, MI (University of Michigan)
August 2022— October 2022
