Designer & Strategist
Copenhagen, Denmark
June 2022- July 2022
Nordatlantens Brygge saw a decline in admissions and noticed the vast majority of their guests being return visitors, of which were generally part of older age groups. The museum was in need of attracting more guests to boost ticket sales and enlighten individuals on the often overlooked arts of the North Atlantic.
In need of a refreshing identity to empower the cultures they represent in their museum, this project aimed to set Nordatlantens Brygge as not only a museum and cultural center of North Atlantic cultures, but to establish the narrative that it was a location where experiences are made. The museum would not only host renowned North Atlantic visual artists, but now aimed to incorporate musical artists, and artisanal food and beverages as well: a location where any age group could find interest and form experiences. This philosophy was mirrored by the young, clean, simple, and modern brand identity.
To attract more and younger guests, the brand identity leaves the realm of the mundane and tastefully incorporates a burst of color, while keeping the graphic material and promotional material unique and dynamic: attracting wandering eyes of passerby's on the street. The museum's merchandise and assets follow this consistent branding language to form a cohesive, eye-catching, and unforgettable identity, keeping Nordatlantens Brygge at the forefront of cultural experiences.
