Staying true to the Michigan Music Business Club's historically youthful, vibrant, and eye-catching aesthetic, a recruitment campaign identity of similar proportions was required for the fall of 2022.
Aimed at aspiring members of the organization, an enticing slogan was created and paired with highly saturated colors to create an unmistakably MMBC graphic asset. This was then used both in physical forms around the University of Michigan campus and on varying social media platforms.
Designer & Strategist
Ann Arbor, MI
August 2022— December 2022
