ASSORTED SMALLER PROJECTS

Inspired by the bold and energy driven design aesthetic of Bonliva, a new addition to the identity of the office is created. By utilizing tranquil and established colors such as a coral orange, as well as organic physical attributes, the office entry keycard fits easily within the brand identity. Through Bonliva’s unique and consistent organic environment, and the use of arcs in the physical space, an arc is used at the end of the card. This not only boosts conistency with the visual origins it stems from, but in order to further exemplify Bonliva’s commitment to uniqueness, boldness, and energy.

The Michigan Music Business Club had always been a campus organization different from the rest. It often required extensive applications, neatly organized into groups, and hosted world renowned musical artists and public figures. For a unique organization, a unique, refreshing identity is required, one that represents its originality across campus and allows it to stand out from the rest.

Drawing queues from vibrant music scene graphics from around the world, the fall identity boasts a high contrast color palette with a modern sans-serif typeface. This aims to communicate the organizations stand-out cutting edge events, devotion to future music trends, and industry foresight.

It remains compatible with the MMBC's highly vibrant and bold brand language, while pushing it into its next era, with every season taking a new approach.

When approached to create a media kit highlighting key features, amenities, qualities, and news headlines about York, a strict adherence to the preexisting brand guidelines was incorporated. Yet, it was key to ensure, through collaboration with the business and individuals, that the communication of information was easily interpretable.

Additionally, short motion graphic elements were required as part of the project for promotional social media use. The brand guidelines were consistently adhered to, while utilizing a calm, simple, and clean approach to the animated portion, staying in line with previous work, and building upon the recognizable brand language.

In thinking of how to represent myself, notions of creativity, boldness, and differentiation arose: highlighting my sense of design and how it is unique was key, while simultaneously communicating efficiently.In order to showcase design thinking, personal achievements, and experience through the resume, a bold yet simple design aesthetic was chosen. With this design language, information is clearly conveyed and understandable, while being presented in a modern and out-of-the-box manner.The resume layouts stand not only to represent experience and achievements, but also in itself demonstrates design-oriented problem solving, and communication through design.